The Challenge of Promoting, Part 1

#promotion, #books, #ebooks, #authors

This is another share from our sister site of N.D. Author Services. Though we try to keep content here aimed at readers, even of some you may find this beginning entry in a new series to be of interest. It applies to any creative pursuit with a commercial aim, and not just authorship.

The age of signings and physical book promotion events is dwindling if not dead. Its cost-to-returns ratio is no longer viable as more readers switch to online purchasing and...