Stop Focusing On The Wrong Things

Whether it’s building an online business or trying to improve your life, the right focus can make all the difference. It’s easy to be a busy bee and not really get much accomplished.

I’ve talked a lot about my online business building efforts. When I started I wanted to make this thing support our family as soon as possible. I tried everything you can think of to generate income.

I wasn’t focused and more than that, I didn’t know how to have the right focus. I focused on the little mundane things that don’t help you make progress.

When I did finally understand the importance of focus and where I should be focused amazing things happened. I created a business that actually supports our family.

Where you focus your time affects the results you’re going to get. When it comes to online business it’s crucial to cut out information overload and focus.

Get clear on whom you’re talking to and what you’re talking about

Who’s your target audience? How are you most passionate about helping? You have to get really specific and not attempt to reach the entire world. Once you get clear you can really dig in and help them the way they need to be helped.

Once you figure out whom you’re talking to, what are you talking about? What’s your core message? What’s the tagline for your message? When we come to your website it should be very clear right away. Focus on your target audience.

Honing your craft

While you’re building your audience and you don’t have as many people, hone your craft. This is the time to figure out your style and how you want to deliver your message.

Is it a written blog? How about podcasting? If you’re looking to jump in a less crowded market you should definitely think about podcasting. Maybe you want to do video.

Whatever it is that you want to do use that time when no one is looking to find your voice and perfect your message. You can only get better with practice so practice while you build. Focus on honing your craft.

Build your email list

When you want to take your passion and turn it into profit your email list is going to be the best way to do that. I’ve written a bunch about your email list because it’s vitally important.

The people you interact with on social media and various other online channels are causally interested. When they sign up for your email list they’re going beyond casual and into the category of really interested.

When you do have something to sell those that are interested are the ones who will buy. It won’t be the person on social media who logs on to connect with you personally.

If you ever want to get your book published by a traditional publisher the first question a publisher will ask you is how big is your email list? Building your email list is something you’ll never regret. Focus on building your list.

Create things that people buy

Once you’ve built a solid foundation it’s time to focus on monetizing. Money isn’t everything but you’re going to need it to pay your bills. Too often we think I’ll just keep building without monetizing. You then send out that first sales email and a ton of people unsubscribe.

No, we don’t always want to sell, but if you never sell you’re conditioning your audience to always expect something for free. If you have 100 people in your email list you should be generating at least $1,000 a month from your dream.

Don’t believe me? Email me at kconstable29@gmail.com and I’ll tell you why and how. It’s possible and I’ve seen many of the people I’m working with do it.

We talk about the right focus online. The wrong focus is anything that really isn’t important right now. Do you really need to study keywords? Do you really need to be on that affiliate marketing webinar?

Don’t get caught up in information overload. Focus on what’s important to your building efforts and dig in.

What is your focus for the next month?