Pinterest: the database of intentions

This was everywhere last week, but in case you missed it, Alexis Madrigal'sAtlanticinterview with Pinterest co-founder Evan Stone is a great read, particularly if you buy into Benedict Evan's notion that we're in the pre-pagerank phase of mobile internet usage.

My contention is that Pinterest is one of the four ways that people find things on the Internet. The default, of course, is Googling (or—fine, Microsoft—Binging). For real-time searches, there is Twitter. For people or entities, there's...