Rather than doing new things, it to do the same things more stylishly--in eight different versions.
The first MetaWatch smartwatch, which debuted in 2012, was an extremely direct competitor to the higher-profile Pebble. Both came from startups rather than major electronics companies; both dispensed with color touchscreens in favor of more power-efficient monochrome displays and push-button interfaces; both were bootstrapped through Kickstarter campaigns.