Get Social About Retirement Aspirations

Social media is grabbing the attention of just about every demographic, including soon-to-be retirees.

With that said, if you’re a retirement advisor, then you can use social media to your advantage by getting the word out about your retirement services through a variety of social avenues.

When it comes to socially savvy golden years, here are just a few ways you can spread the word about the retirement plans you offer via social networking:

Keep Your Audience in Mind

With more and more of the 50+ crowd adopting social media into their lives, there’s a growing retirement clientele on sites like Facebook and Twitter.

But, just because the audience is there doesn’t mean any approach will work. To get the most out of your social efforts, you need to keep your specific audience in mind.

Are you marketing to men and women who are retiring in the next year or are you dealing with a younger crowd?

Planting the retirement planning seed via posts and tweets will gain attention, but not if the audience you’re marketing to is already well into their retirement years or, worse yet, not even close to retiring.

Tailor Your Message

Social networking is a great way to reach a massive audience, but for marketing purposes, not everyone is a potential client.

When promoting your retirement planning services on social media, make sure you tailor you message to a niche audience as opposed to the social site as a whole.

Creating bland, mass-produced blanket messages and posts will come off looking like you’re in it for the business, not the customer. To truly connect with soon-to-be retirees, you must assume each and every post you create is going to a niche audience.

Be Informative, But Brief

If you can’t tell already, social media is all about getting the right message across to the right crowd.

With that said, retirement plan advisors who really want to make a social impact should keep their messages short, sweet, and informative.

Whether you’re posting a call to action or details about your services, avoiding long-winded posts is definitely the way to go. This is especially the case considering online attention spans are only getting shorter.

Get Social with Your Customer Service

Once you get the social ball rolling, you can also use social media as a secondary form of contact for all of your customer service needs.

Whether your customers have questions about their current retirement plan or they’re looking for general information about other plan options, you can use social media as an open forum for your client base.

In addition, you can also use social media to ask your customers about their level of satisfaction with your services.

For example, posting questions about ways to make your retirement planning services even better not only shows you care, it will actually improve the customer satisfaction aspect of your business.

Be Patiently Consistent

Social media marketing and outreach success doesn’t happen overnight, which is where being patiently consistent comes into play.

Patient consistency means continuing to post, comment, and reach out to your social audience even if there aren’t any results at first. Besides, the only way to gain an audience is to remind them you’re there.

By keeping in mind the social media pointers above, you’ll have an easier time reaching your audience of retirees.

Photo credit: Stuart Miles / FreeDigitalPhotos.net

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