Blog Comments, Digital Universes, and the Future of Social Conversations

Back in “the good old days”, conversations around a blog post would happen at source – the blog itself. This led to a few direct results:

The blogger would be seen as an “authority figure”, since the ability to spark conversation meant his or her thoughts were worth listening to and debating;


Commenters could share their thoughts and, by adding extra value to the conversation, potentially increase awareness and interest in their own blogs or social footprints.

Then social media happened (and, ye...