10 Must Know Social Media Tips and Tricks

 

Don’t do everything.

This is a concept that is easy to forget. As a brand it can be difficult to decide where to spend your time and focus, and so you may decide to do it all—Facebook, Twitter, LinkedIn, Blogger, Instagram, Pinterest, Vine, Tumblr, Wikipedia, etc. Don’t. Instead of doing it all, choose the 2-3 platforms that will provide the greatest ROI and then put all your planning and concentration there.

 

Finish what you start.

To go along with #1, don’t start a social media platform that you can’t dedicate time and attention to. Sometimes having something and using it poorly creates a far worse reputation than not using it in the first place. Just ask the CEO who tweeted something inappropriate. Did s/he really need a Twitter account in the first place?

 

Dedicate time.

This might seem simple, but it’s amazing how often brands miss this important fact. If you want to do something well and correctly, you need to take the time to give it the attention it deserves. Don’t shove social media off until Friday at 6pm and try to punch out a week’s worth of content, engagement, and optimization right then and there. Make it a priority and it will be worth it.

 

Study.

If Facebook is giving you trouble, if you’re not sure if you should be on Vine or not, do some research. There are many social media websites, just like ours, that can give you the low-down, the skinny, and information overload that will help you make the best decisions.

 

Don’t be afraid to spend money.

Social media is “Pay-to-Play.” This is an avoidable fact and putting your head in the sand and refusing to go with the flow can be a huge mistake. Social media is an ever-changing environment and most recently that environment has become advertising. Accept it. Make a budget for it. Utilize it. If you use Facebook ads correctly, they will more than pay for themselves.

 

It’s not all about followers.

We all want to be Shakira with 100 million fans. Can you imagine what type of impact you could have with that fan base? The truth is, most of us will never even see one million fans and that’s okay. You can buy fake fans. But why would you? What matters more is having the right fans. Do your fans buy your product, engage with you, and tell their friends about you? It’s better to have 10 dedicated fans than 1,000 uninvolved fans.

 

Set goals.

We’ve said this before and we’ll say it again, make some goals and then create your social media around those goals. The great thing is, your goals don’t have to be social media goals. Do you need to move product? Make that a goal and then you can use your social media to make that goal a reality. Setting the goal is the first key.

 

Focus on the content.

Just like in any form of marketing, your content is what will make or break you. Spell-checker is your friend and having a grammar Nazi on your team isn’t a bad thing either. Write content that touches your audience in the right away. You want to be the expert not the unwanted uncle.

 

Measure your results.

If you want to be a social media pro, then you need to prove that your efforts are providing return on investment (ROI) and return on relationship (ROR). How do you prove this? You measure everything and then you study the results. Find the statistics that mean the most to you and then watch as they grow and/or fall and then change your social media strategy accordingly.

 

10.    Ask for help.

You don’t have to do it all. And in many cases, you shouldn’t. There are many companies who spend 100% of their time learning how to WIN in this constantly evolving world of social media and they’re here to help you. Give us a call and see what you’re missing: +1.800.627.1265

 

This post was written by Kelly Vo. Kelly is an Account Director with Media Connect Partners.