Q&A Session from PCBC 2014

00:00 – How to use an experimental budget to decide on a platform

1:17 – How Facebook dark posts work

3:07 – How best to reach the *right* people?

5:20 – What if I don’t believe that these people are spending any time on social media?

8:30 – What’s the metric we should be tracking modern real-estate marketing against?