Kindle Select Did Boost My Sales

I have not been a fan of Kindle Select. Not because it’s not a good marketing tool but I’ve just had a bit of an issue personally with being exclusive to Amazon. If you don’t know what Kindle Select is read this post from Jane Friedman’s site.

I admit, I sell 3 times more on Amazon than I do on Nook, iTunes, Kobo, or Smashwords, but I still haven’t really felt comfortable going exclusive. Until now.

The last several months my sales have tanked with a capital T. I haven’t really done anything different from a marketing standpoint the sales started dwindling in November and have steadily declined since. So last week as I was brainstorming how to make August bounce back I thought about select. I thought what if I put one book in select (I have 23 altogether) in select for giggles and see what happens. So I did.

I enrolled one of my books, Tiaras & Texans, in select.  Last Friday, August 1st I put it as a free download day. I did absolutely NO advertising of the fact it was on Select. I wanted to see what would happen naturally. To my surprise there were just under 1000 downloads. Even more surprising is I sold 18 copies the next day. Last month I sold 11 – all month! As of this post my daily sales average is 4 times what it was last month. All my titles are riding the wave of that Select promo and I didn’t even advertise it. Clearly, Select works.

I am going to play with it over the next 90 days and see what happens. I still am not a fan of going exclusive to Amazon but I am a businesswoman and if that is how I am going to earn enough to eat then I need to keep it consideration.

What have been your results with Select? Would you, or would you not, go exclusive?

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