MeaningfulContent.Org recognizes Think Smarter World!
I was very happy to learn that MeaninfulContent.Org chose to recognize Think Smarter World for its high quality content.
MeaningfulContent.Org explains their mission to recognize and gain wider attention for the web’s best content:
“MeaningfulContent.org is a philanthropic venture from Sharethrough that’s helping storytelling evolve. By putting paid distribution dollars behind the web’s best stories, we hope to shift the focus of the Internet and its users toward content that enriches our lives. This group emerged in response to two primary observations of the state of content online. First, the team recognized a burgeoning movement of storytellers embracing new digital tools to create meaningful narratives. The second is the realization that many of these stories are being drowned out by cat GIFs, “10 Things You Never Knew” listicles and various other forms of clickbait. The goal of MeaningfulContent.org is to find the best, underappreciated digital storytelling and help it rise above the clutter.”
The group’s advisory board, which helps curate the three to five pieces of content promoted each week, comprises Medium senior editor and former Wired.com editor-in-chief Evan Hansen, Quartz president and publisher Jay Lauf, Chartbeat CEO Tony Haile, Twitter head of innovation and growth James Buckhouse, Sharethrough CEO Dan Greenberg, and Sharethrough president Patrick Keane.
They explain in Fast Company magazine, how they define “Meaningful Content”:
THE MEANING OF “MEANING”
It took a lot of back and forth, but the board arrived at the following criteria for meaningful content: Connection with the subject matter; Original thought; Advancing an idea; and Depth of engagement. Though not a rigid criteria, it’s a bonus to showcase gems that never got their due on the web–content that Greenberg describes as “so incredibly awesome that if it doesn’t go viral viral, we’re deeming it underappreciated.”
The Think Smarter World post they chose is – “Meet the Technology that Wants Your Job.” – click on the link to view it on their site: http://meaningfulcontent.org/1067
Photo Courtesy of CompFight
You can also view additional background on the group’s mission by looking at a couple of articles on their work:
The first is The Birth of MeaninfulContent.Org written by the founders on the site Medium: https://medium.com/@sharethrough/the-birth-of-meaningfulcontent-org-1b890b7b823c
The second is an article on the organization that appeared in Fast Company Magazine: http://www.fastcompany.com/3033274/most-creative-people/the-million-dollar-play-to-make-the-internet-more-meaningful
~Jay Kshatri
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