John Y’s Musings from the Middle: Failed Marketing Campaign?

Have a failed marketing campaign? Are you still, after attempting multiple promotional strategies, still struggling to break through?

Here is one of my father’s favorite explanations. Mine too.

Maybe the dogs don’t like it:

Once upon a time a pet food company created a new variety of dog food and rolled out a massive marketing campaign to introduce the product. Despite hiring a first-rate ad…vertising agency, initial sales were very disappointing. The agency was fired and a new agency and a new...