Journey or the Destination? (7/28/14)

I recently read in a book on sales that the author believes that thinking outside the box doesn’t work, and instead he thinks we need to grow the box we already have.

I found this statement so ridiculous I almost stopped reading. However, I forced myself to finish the section. When I looked at what I think the author was trying to convey I don’t think he was offering a new idea. What I think he was doing was applying a new dialect to the same language. In the author’s examples all of his recommendations for growing a person’s box truly are based on thinking outside of the box. He basically recommended that you go out and learn about something that you normally wouldn’t.

Here’s my problem with his logic. In order to grow your box you need to be able to think outside of your box otherwise you wouldn’t consider doing any of these foreign things that cause your box to grow in the first place. So if thinking outside of your box doesn’t work how can you possibly grow your box? Personally I don’t see thinking outside of your box as a thought process that changes you from who you are like the author seems to. I see thinking outside of the box as the necessary step you must take if you plan on growing.

The way I see it the author wants to focus on the final destination where as I think we need to focus on the journey of getting to the final destination.