THE BIG QUESTION!

I have heard the BIG question posed at EVERY writer's conference I have been to that included picture books.

I have been asked the BIG question numerous times by many aspiring authors and illustrators and never really had a good answer because it is subjective and depends on the editor in question.

I have however answered it before after hearing an agent say, "It is much easier for an editor to dismiss the work if they like the illustration but not the story or vice-versa. It is just...