Competitive Differentiation Is Easy if You Do This

When your prospect has decided to change from the status quo, they start seriously considering their options. How can you differentiate yourself from others who are also competing for their business?

Most salespeople feel compelled to brag about their company's service or talk about all the awards their company won. Everyone does that. It's not differentiation.

True competitive differentiation comes from helping your prospect make a good decision. Here's the most effective thing you can say: