Barbie Sales Are Down For The Eighth Consecutive Quarter, Because Monsters
It's been a rough last few years for Mattel's flagship doll brand.
Barbie, the iconic plastic doll with the proportions of a desiccated hot dog, is having a rough time staying culturally relevant. Mattel's latest sales figures paint a grim picture for the 55-year-old polymath, whose career has included stints as an aerobics instructor, dentist, POTUS, and mermaid. She even has her own LinkedIn profile.
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