OkCupid's Human Experiments Are Way Creepier Than Facebook's

And one experiment basically discredits the matching algorithm.

Online dating site OkCupid is laughing in the face of Facebook's human experimentation scandal, lauding its own such efforts today in a blog post on OkTrends. The post, titled "We Experimented on Human Beings!" reminds us that "if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work." Then it proceeds to brag about messing with people's emotions for the sake of science.

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