Author Earnings 3rd Quarter Report: Making an Iceberg from an Ice cube?

“Howey sees an ice-cube, and shrieks 'iceberg'." ~ Philip Jones, editor Bookseller

Hugh Howey (author of the Wool series published by Kindle Direct Publishing) published his July 2014 Author Earnings Report. Howey is an unabashed promoter of self-publishing and of Amazon, and why not, he’s done very well by both. However, his success does not mean he is an expert on publishing in general.
Many people have questioned the methodology in his previous reports. Essentially, he pulls data from A...