The medium is the message from our sponsor

For the next recycled post from the Rough Type archives, we go back to a more innocent time, the fallof 2007, when Mark Zuckerberg peeredinto the past and discerneda pattern to the historyof media. This post originally appeared on November 6, 2007, under the title “The Social Graft.”

“Once every hundred years media changes,” boy-coder turned big-thinker Mark Zuckerbergdeclaredtoday at the Facebook Social Advertising Event in New York City. And it’s true. Look back over the last millennium or t...