Disrupting elections with Kickstarter-like campaigning apps

The UK parliamentary farce over #DRIP showed us that, more than any other industry, the political machine is in dire need of disruption.

In my latest Guardian column, How the Kickstarter model could transform UK elections, I suggest that the way that minority politicians could overcome the collective action deadlock of voters being unwilling to "throw away" their ballots on the parties they support, and so holding their nose and voting for the mainstream party they hate least, or not voting at...