Why Does This Cooler Have Almost $7 Million In Kickstarter Funding?

Apparently, America has lots of pent-up demand for a battery-powered Inspector Gadget cooler.

The Coolest cooler has $6.8 million in Kickstarter funding with 37 days left to go, as of this writing, putting it on track to surpass the Pebble smartwatch as the most-funded project on the site of all time, ever. According to Kicktraq, Coolest could rake in more than $22 million by the end of its run. Pebble, the smartwatch of crowdfunding lore, snagged over $10 million in funds. It wouldn't seem like such an unreasonable achievement for Coolest, except for the fact that it's essentially a cooler with a battery.

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