why you should blog to build your writing career even if you don't think you need to

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I had dinner last night with a very bright young guy who scored a six-figure advance from a major publishing house for his nonfiction work-in-progress.

We talked about blogging. He asked me how much time I spent on my own blogging. (A lot.) He asked me if it takes me away from my book writing. (It does.)

Now, this man has a plan, and he broke it down for me. With the proper contracts in place, and given his writing habits and routines, he figures he can earn about a...