How to Build the Commodities of Identity and Trust in Social Media

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies.It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more.

All good reasons. All good value. And yet….

While these are all solid enough reasons to be on social media from a brand’s point-of-view, they mean nothing unless you have an audience. Not just an audience, but also one that actually trusts and supports you, and will lis...