Whenever an organization rolls out a major change, clarity and alignment are essential. Without those two things all the best intentions amount to little more than heartburn and headaches.
As a leader responsible for a large company, I have experienced the difficulty of getting clarity and creating alignment with my team. In one instance, we shuttered more than a dozen division of our publishing operation and restructured the entire business.
But I’ve also found myself on the other side of things—outside of the leadership seat and in the role of observer. Only in this case people were making decisions about my brand!