Why Kindle Unlimited is Doomed to Fail

Amazon has just announced their new “Netflix for Books” called Kindle Unlimited. You pay US$9.95 a month and you can download and read all the content you want to your heart’s content. For readers it sounds like a great deal, but for writers it’s a mixed bag. Either way, it’s doomed to failure or at least in for a lot of hard times.

Why?

Well, the first thing you need to understand is that Kindle Unlimited (KU) is part of the Kindle Select program for writers. Kindle Select is a bundle of incen...