Why doesn’t my publisher handle all of my book marketing?

Isn’t all of this marketing stuff my publisher’s job?

Some authors feel like they’re all alone in marketing

This is a lament I hear from a lot of writers, both new and established. They came to publishing expecting that once they wrote a book, their work was done. And maybe at one time, before the Internet, it was. But now writing the book is just the beginning. The success of a new title, even one that comes from a Great Big Publishing House, rests heavily on the author’s shoulders. It’s their...