Twenty Things Today’s Customers Want

1. Make me smarter…it helps me keep up with my ever-changing world.

2. Help me do it myself…I enjoy feeling self-sufficient.

3. Make the response fast … but don’t sacrifice quality—quick and rushed are not the same.

4. Help me customize the experience like I want it.

5. Anchor your offering to a cause I believe in. Good works sell.

6. Entertain me. Make the experience bright, shiny and positively memorable.

7. Don’t invade my privacy; and, never let me worry about whether you know too much about me...