Books and Cookies

“The digital audience doesn’t want different things; they want good story well told. There is no genre dominance, only well-crafted, well-told story dominance.” To compare books to a popular consumer product, Golden Oreos are profitable not because they are golden but because they are Oreos. As with all the other genres and flavors of Oreos.”Bruce White, a Fortune 500 management and process expert.

I love cookies. I used to make dozens of different sorts of cookies. I write books the same way—...