It's not a date, it's an experiment in the lab of love

There's a fantastic discussion on the science of dating over at Dr Petra that tackles how effective the techniques used by 'scientific matching' companies really are, and whether common dating advice is actually any good.

Petra recently ran a 'Science of Pulling' event at the British Science Festival (Americans: 'pull' is British slang meaning 'to gently woo') where she covered everything from how researchers actually go about studying couples to the myths of dating advice – in light of the...