Synopsis: A Google Example

Let's Meet! Here's where I'll be speaking this fall in AR.
Arkansas Reading Association Leadership Institute, July 26, Little Rock
Arkansas Association of School Librarians Conference, July 28-29, Little Rock
Interview on ArkansasAuthors.com on August 4-6
Fayetteville Literary Festival, October 4, Fayetteville, AR
Arkansas Library Association Conference, October 5-6, Hot Springs, AR
Arkansas Reading Association Conference, November 20-21, Little Rock, AR

Invite Darcy Pattison to speak at your event.

A couple years ago, Google produced a promotional video, Parisian Love, which advertised its search capabilities in a very simple way. There are merely twelve phrases entered into a Google Search box. And yet–it tells a story and tugs at the heart strings. It evokes emotion. How good is this copy? The video has received over 7 million views!

The sound here is minimal, but effective. But it’s really the words that shine.

When I think about blurbs for books, this stands as a stellar example of what you can do with very tight text. If you could craft your synopsis–or blurb, flap copy, elevator pitch, tweet, or whatever promotional copy you’re working on–to get this strong an emotional tug, you’ll have a winner.

Here’s the Copy

Parisian Love

Study abroad Paris France

Cafes near the louve

Translate tu es tres mignon (You’re very cute)

Impress a French girl

Chocolate shops paris france

What are truffles

Who is truffaut

Long distance relationship advice

Jobs in paris

AA120

Churches in Paris

How to assemble a crib

Search on.

Watch the Video

If you can’t see this video, click here.

Try writing up some promotional copy for your story in just twelve phrases.

Does it evoke emotion?

Does it show a narrative arc?

Can you use this to craft a better marketing message?