Cluetrain crashes, casualties widespread

“The community of discourseisthe market. Companies that do not belong to a community of discourse will die.” —The Cluetrain Manifesto, 1999

Alexander Jutkowitz wears a couple of hats. He’s the chief strategist at the public-relationsgiant Hill & Knowlton, and he sits on the board of the Columbia Journalism Review. That makes him particularly well positionedto opine on the great PR-journo mashup otherwise known as content marketing. “The success of content marketing has radicalized the way comp...