Your Book at 99 Cents - Should You Pull the Trigger?

I hate selling my books for 99 cents. I don't know if it's the thought that I'm not making any money, or the feeling that it's cheating - selling it for less than I think it's worth.

Ten days ago I decided to give my bestselling book, eBay 2014 a whirl at 99 cents.

It took it two or three days to catch on, but since the beginning of July it's held the number one spot pretty steadily. Steve Weber's Bar Code Booty knocked me out for several hours, and another time Marsha Collier's eBay for Dummies took my spot for a good twelve hours. Other than that the book's been hanging in there at number one in the eBay category, and oftentimes in two of the e-commerce categories as well.

I know, you're probably asking-what's the point if you're not making any money?

I keep asking my self that same question, as I debate pulling the trigger and raising the price back up.

Here's the deal. Last month I sold 150 copies of eBay 2014. In the first eight days of this month I've already moved 105 copies. That's a lot of extra readers, and more readers is a good thing, right?

Having the book priced at 99 cents has also helped in a couple of other areas: Sales of most of my other books have increased, and visitors to my blog have nearly doubled in that time.

So no matter how much I want to pull the plug on 99 cents, I just can't bring myself to do it. Right now the book is ranking between 9500 and 14000. I've decided I won't make a price change until it jumps above 15000. That way it's the readers that are making the decision, not me.

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I do know when that one goes back to regular price, I'm going to drop the price of another book and see if I can repeat the process.
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Is anyone else having any luck using the 99 cent price point to jump start their books sales?
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Published on July 08, 2014 16:45
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