Book Promotion: What Not to Do

• Google "writing forums" and set up profiles at as many of these as you can. Don't worry if the focus is on different genres from yours –- you're giving them a chance to broaden their tastes, the way you do when you send your collection of stories to publishers who do not publish story collections.
• See where they ask for "occupation" in your profile? They WANT you to promote yourself, so lie a little. Your sister, for one, really DOES agree that your three published poems and vanity press n...