Pride, Work, and Necessity of Side Projects: Len Kendall’s adventure-game Cartegram

What are you working on—on the side?

Cartegram is a side project I dreamed up in the early summer during a session of “Product Dev Friday,” a weekly tradition that involves stepping away from the day-to-day work to create new forms of utility or entertainment. Cartegram is essentially a scavenger hunt that inspires people to explore their surroundings. It does involve using a smartphone (specifically Instagram) but most of the experience is very much an offline endeavor.

Right now, I’m in the m...