The power of buttons and being normal

Taxi drivers in New York were worried about adding credit cards to their cabs. The fee (5% of so) would cost them too much, they said.



It turns out that tips are up, way up. They're actually making far more money now.



Why? Because most of the machines offer a shortcut for the tip: $2, $3 or $4.



You can decide to be a cheapskate and hit the $2 button. Except...



Except that if you had paid cash, you probably would have tipped 75 cents for that $4.25 ride. It takes a few more clicks to type...

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Published on September 18, 2010 02:27
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