The soma cloud

“The computer could program the media to determine the given messages a people should hear in terms of their overall needs, creating a total media experience absorbed and patterned by all the senses. …By such orchestrated interplay of all media, whole cultures could now be programmed in order to improve and stabilize their emotional climate.” —Marshall McLuhan, 1969

“The experiment manipulated the extent to which people (N= 689,003) were exposed to emotional expressions in their News Feed. Thi...