Secrets Of Successfully Navigating A Merger

Don't let the challenge of combining two cultures sink a promising new partnership.

Suzy Deering started her advertising career dressed as a sailor at Disney World's Little Mermaid shop, eventually working her way up through the company's media department. Later, she'd oversee communications at big brands like Verizon and Home Depot. Now CEO of Atlanta-based digital creative agency Moxie, whose clients include Nationwide Insurance, UPS, and Coca-Cola, Deering is leading the company's most exciting and challenging evolutions to date: the integration of two corporate cultures after a merger with Columbus, Ohio-based agency Engauge last year.

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