Growing your Small Business in social networks
Social networks offer many benefits to business owners. The evolution of different social platforms like Twitter, Facebook and LinkedIn means you need to be updated both about the general, and the specific aspects of each channel to meet your business goals in social media. To take advantage of these channels you should stay updated and informed about updates, as well as understand each platform.
Here there are five tricks to grow your brand in social networks and will help you save time and gain exposure, more fans, better conversion rates and higher engagement:
Social networking speaks a new language
And this is the language of images, videos and info graphics. This type of media is producing excellent numbers of engagement for businesses that have become standard practice to use creatively.
Vine, the video sharing app for Twitter, Instagram and Flipboard are a few applications that increase the attractiveness of your posts and help them excel in the users’ timelines. Calls to the creative action can help build a bridge between entertainment, information and lead generation.
Know what is fashionable
If you can post information that is current and relevant to your niche, and more importantly, for your clients, you will give the audience a reason to read your posts on social networks and then visit your site.
A good tool is uvrx.com which is powered by Google custom search to show results for Facebook, Twitter, Tumblr, LinkedIn and other social platforms.
Social-searcher.com is another search tool designed to allow users to review how the keywords you chose in your social media channels work. Provides analytical reviews, revealing people to follow, feelings associated with the keywords and the type of publications you are having good results with.
Save time
Automating processes is the cornerstone for a successful strategy. Whether you’re running a business, or using consumer information through customer relationship management systems, you need to automate certain processes. If you don’t, then they will become outdated and your target audience will start to avoid you due to lack of interest, which will decrease your effectiveness in social networks.
Some activities that can be placed in automatic mode include the publication of updates across multiple platforms, send emails and SMS with favourite themes, and upload content to social media on the cloud.
Grow your base
Getting followers, subscribers and friends is key to creating a successful campaign and enjoyable social networks.
One way to find new customers is paying for ads on Facebook or Twitter as a way to increase the number of followers and likes to promote blogs. Another option is to pay for the premium subscription of LinkedIn that allows you the opportunity to reach potential partners and prospects through In Mail.
A basic trick (but often left out) to attract subscribers to your Facebook page is to send a direct message to new followers on Twitter about your Facebook page. Similar techniques should be used on all platforms of social media to capture the interest of your audience and members who are already on the radar, leading to a growth of the brand in social networks.
Accept change
When a social platform changes its guides, you have two options: Adapt or give up. When betting on the first option, you give yourself a chance to occupy the space left by someone who left the battle.
For example, a recent update to Facebook contest guidelines was to ban the announcement of the winners of competitions held on the platform through the site.
Last month, LinkedIn introduced improvements such as the ability to block unwanted messages and profiles. These are clear benefits for the popular LinkedIn groups who have to deal with large amounts of spam. You see pays to stay updated.
While some of these tips may seem common sense activities, those that might surprise you with its effectiveness are those that arise from observation and learning. Entrepreneurs may be too busy and forget to take time for creative thinking. Use strategic thinking aimed at looking regularly for ways to get better results with your social media marketing.
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