Proven Tactics To Make Your PR Campaign A Success

AirPR crunched its data to reveal these useful pitching tips for PR pros (like, Fridays don't exist on the Internet.)

In the mystifying world of PR, it's hard to tell what works. Some people say a campaign run by an army of PR liaisons is a complete waste of money; others say its "critical" to success. Of course the reality is somewhere in between. But, especially for companies with limited funds, it can be difficult to decide just how much to invest in PR--until now.

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