Your Brainwashers Come With Smiles Dept.

Peugot Uses WACKY RACES Nostalgia To Sell Cars To Gen Xers | Badass Digest

... this commercial is in the same vein as the Volkswagon Darth Vader commercial, where you don't even realize you're being sold a car. It's all about positive brand identification; they want you to finish the commercial feeling good about their brand so that when youarecar shopping Peugot or Volkswagon are your first choice. This is how advertising truly works, not by making you want a Coke right now but by making it s...