What Everyone Needs to Know about Selling on the Internet

Article from AdvertisementJournal.com

One of the most underutilized tools among salespeople in all sectors is the Internet. The purpose of this article is not to provide you with a lengthy diatribe about marketing on the Internet; instead, I would like to explain some fundamental truths that can make a profound difference in terms of your success or failure in the selling game.

I have started roughly 10 Internet companies that generate millions of dollars per month and have done so for a long time. In the course of this work, I have attended seminars, hired consultants, read books, and done all sorts of things I believed I needed to do in order to be successful on the Internet. I believe that in just about every case, I wasted money.

Very few people know how to make money on the Internet because everyone out there is trying to make money. The truth is that if you are dedicated to what you are doing, you can perform well on the Internet. There are plenty of people out there who will build you a website for $300 or less. This is all you need to get started. I do not care if you are selling potatoes or real estate. The lessons I have learned can assist you with doing exceptionally well on the Internet.

1. Succeeding on the Internet is No Different than Succeeding Anywhere Else.

The first truth is that succeeding on the Internet is no different than succeeding anywhere else. People who succeed in business and sales typically have the ability to get the attention of people who are interested in buying. They do this using their own personal styles. They do this by educating consumers. They do this by staying in touch. They do this by consistently making better offers than their competitors. They do this by offering a wider selection of products.

These are all business lessons, and the business lessons for succeeding on the Internet are the same as those you would follow if you were selling anywhere else. This is something that every sales professional needs to be aware of.

For example, one of the most important aspects of sales is offering a wide selection. Selling on the Internet is no different than having a store. The wider your selection, the more options your customers have. Think of Internet companies like eBay and Amazon.

In addition, successful Internet companies are able to consistently educate consumers and do so effectively. A salesperson who consistently educates his or her clients is likely to do far better than one who does not. An example of an Internet company that does a good job of educating consumers is Dell.

The people who do well on the Internet are the same people who do well in any sales environment. The rules are literally the same in every single place where people compete to sell goods and services. What lots of people lead others to believe, however, is that the Internet is somehow different. This misconception is what makes people act differently when attempting to sell on the Internet and ultimately prevents many people from succeeding in Internet sales.

2. In Order to Succeed, You Just Need to Show Up.

One of the most incredible things about success in sales is that a substantial portion of the battle involves just showing up. If you show up at a prospect’s door, you can often make the sale; if you show up on the Internet, you can often make the sale. The real key to success, then, is just showing up. Believe me, a lot of people fail to show up.

When you show up, you provide people with the opportunity to purchase from you. In the early days of the Internet, lots of people did not show up, but a few did. A large number of people made a lot of money selling really stupid stuff on the Internet because they were the only ones selling anything, and people wanted to buy! One of the first successful Internet companies was an online store that sold Palm Pilots and accessories for them.

Every salesperson and sales organization needs a website. You can talk about the product you sell on your website—or even just talk about yourself. People buy from individuals. You need to ensure that you have a website and a presence on the Internet. People want to read about you, and maintaining an online presence gives them the opportunity to do that.

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