Is Your Prospecting Email Spam – or Not?

Is it spam to send a prospecting email to someone you don't know? I get asked about that a lot. Nobody wants to be seen as a spammer. So, let me give you some guidelines.

Officially, an email is spam when you're blasting a huge number of people with the same message. It's also spam if your email lacks official contact information or people can't unsubscribe from these massive blasts.