Instagram: Your Company’s Newest, and Possibly Best, Recruiting Tool
LinkedIn has long been considered the best social media resource for a small business looking to recruit new talent. However, another, less likely contender has emerged. Even more surprising is that this tool could allow your next great employee to find you before you even begin searching for them! Enter: Instagram. In the past, this platform’s usefulness seemed limited to posting brunch pictures and spawning snarky hashtags. However, with over 200 million active users, businesses have learned it is a powerful branding tool and a means to feature and promote products. Now, Instagram is clearly capable of offering even more. If used wisely, Instagram can allow you to demonstrate and showcase what makes your business unique, and by doing so, make it an attractive destination for a qualified candidate. Below are three simple tips on the types of photos you should be posting to help catch the eye and whet the appetite of a potential future employee.
Post Some Personality
Socialfly Celebrations
“Behind the scenes” photos of you and your employees having fun while getting the job done are a terrific opportunity to showcase your company in a more personable light. Highlight that your team gets along and works together to handle the business at hand. Photos showcasing the people behind your brand are a great way for prospective employees to get a sense for the culture and personality of your company. It can position and establish your business as a great place to work and be a part of.
Promote The Possibilities
Exhibit some of the fun and exciting clients your company is working with. Showcase exclusive projects your company is developing and working on. This will allow potential candidates to see the great opportunities and experiences working for your company can offer them. Give them a vision of how great it is to be a member of your team. Jump-start their imagination
Present The Perks
Regardless of whether or not they’re for business or pleasure, pictures of your team together are a great way to show that your company has more to offer than just a paycheck. Dinner, drinks at happy hour, or even shots of a fun client event are a way to demonstrate your team has fun both in and out of the office. Highlight the family feel of your team. Being a part of a talented group of like-minded individuals can be a powerful benefit to a prospective employee.
With the hope of amassing incremental sales, business owners are typically focused on featuring and promoting their products and services in an appealing way. However, doing the same when presenting the culture within your company might just help you acquire new talent to bolster your existent team. Consider Instagram a new weapon in your recruiting arsenal.
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