Borrowing From Facebook, Twitter Rolls Out App-Install Ads Globally
App-install ads, which have performed tremendously well for Facebook, let users download third-party apps directly from Twitter's app.
It's not enough that Twitter modeled its new layout after Facebook. The company has also taken a major advertising cue from the world's most popular social network, announcing Monday it will roll out app-install ads, an ad unit that lets users download third-party apps directly from Twitter's mobile app.
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