Twitter Helps You Get in Front of Potential New Markets

The Wall Street Journal article by Elizabeth Holmes titled "The Importance of Tweeting Oscar: The Invisible Style Setters Who Dish Personal Details and Plug the Brand for Their Designer Bosses" included some very valuable information on the power of Twitter.

Erika Bearman, who tweets for Oscar de la Renta under the username @OscarPRGirl, made this important point:

"If your customer isn't on Twitter, isn't that an excellent reason to speak to a new audience in a new space?"

One of the biggest b...