Go to the Pool (6/30/14)

The #1 cause of death for children in Florida is drowning. The state has over 1,300 miles of beach front property, in excess of 30,000 lakes, and God only knows how many swimming pools and hot tubs. Drowning is basically a threat based on opportunity, and that is why the Kiwanis club I attend offers a free swim class every year during the summer.

That swim class is one of the few things I can do because there is no real stress placed on my core. Being there I realized the importance of actually getting out and being a part of the community as an author. As of this writing this blog may get no traffic except an SEO marketing company that likes to tell me how everything I’m doing is wrong, and I’m cool with that. I really only started writing a blog after three markets, a web designer, my publisher, and a handful of friends told me I needed one.

However, while I was treading water in the treacherous kiddie pool, working on tanning my pasty white torso, one of the other instructors asked me to remind her what my blog was called. The only reason she even knows about it is because we talked in between showing the future Olympians how to pull through the water using big arms with giant ice cream scoops and breath to the side after blowing bubbles under water.

People want to buy from, associate with, and just be around people they like for one reason or another. The best way for someone to get to know you is to meet you. A 500 word bio, a book about you, or some video streaming online doesn’t encapsulate who you really are. Going out and meeting people at their venues lets people really get to know you, that is the best way to create fans, and that is the central purpose of doing a 20,000 or so mile book tour.