What is a Story? Here’s What It’s Not

Storytelling has become one of the most overused, misused and abused concepts in business today.People play fast and loose with the definition of story.

So what is a story? The first step in figuring that out what a story is, is understanding what a story is not.

A quote from Winston Churchill is not a story. An anecdote, by definition, is not a story. A customer testimonial may or may not be a story.

Only a story is a story. And only a real story has the power to really move and affectaudiences...