How Do I Pitch a New Venture Using Story?

Everyone loves an underdog. Robert McKee explains the problem with traditional business pitches, and the advantages of demonstrating the challenges you face.     Quotes of the Week:  “Business is a combination of war and sport.” - Andre Maurois “Once upon a time you went to war with products and services. Today, the stories we […]
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Published on June 10, 2014 00:00
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Robert McKee's Blog

Robert McKee
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