Peter Shankman isthe author of Nice Companies Finish First: Why Cutthroat Management Is Over–and Collaboration Is In, Can We Do That!: Outrageous PR Stunts That Work — And Why Your Company Needs Them, and Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech). He’s the co-host of the Mistake Podcast, and he is best known as the creator of HARO – Help a Reporter Out.
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