With New Startup, Ex-YouTube Execs Bring Online Celebs And Fans Together Inside Apps

Victorious aims to build hubs for YouTube mega-stars like Michelle Phan, Boyce Avenue, and Shay Carl. Can everyone win?

In the beginning, says Bing Chen, YouTube's former creator development lead, online platforms like YouTube and Vine were all about reach. Without needing the permission of a music label, publisher, director, or even an established art form, anyone could reach a potential audience of millions. "But reach is a one-dimensional, one-directional relationship," Chen says. "It is me talking to you. As opposed to with you."

Read Full Story