Beyond Appearances – What REALLY Makes a Company ‘Ethical’?

Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics.

Recently I received an email article praising companies who are considered the most ethical. It showed a list of these illustrious and successful business ventures of 2013, 2014, etc., holding them up as the benchmark for the rest of us. I opened the list in anticipation of seeing estimable companies mentioned, but was horrified to see...